Pinterest, with its massive visual appeal, isn’t just a hub for discovering ideas—it’s a powerful platform for building high-quality backlinks that can significantly boost your SEO. A recent study showed that 87% of Pinners have purchased a product due to content they saw on Pinterest, demonstrating its effectiveness in influencing user behavior. In this guide, we’ll explore how to create Pinterest backlinks using Divdev, an efficient tool that can help automate and optimize this process.
What is Pinterest?
Pinterest is a visual search engine where users discover, save, and share ideas, from lifestyle and fashion to technology and digital marketing. The platform has 450 million monthly active users, with 85% of searches being unbranded, giving smaller brands a major opportunity to gain visibility.
Table: Pinterest User Demographics (2023)
| Demographic | Percentage |
| Female Users | 60% |
| Age 18-29 | 34% |
| Age 30-49 | 30% |
| Household Income $75K+ | 40% |
Understanding Backlinks and SEO
Backlinks are essential for SEO, acting as endorsements from one website to another. When high-authority sites link to yours, search engines perceive it as a signal of quality and relevance. According to a study by Moz, backlinks account for up to 30% of Google’s ranking factors.
Why Use Pinterest for Backlink Building?
Pinterest stands out as a source for backlinking because it serves as both a social media platform and a search engine. Its Pins get indexed by Google, which means they can appear in search results and attract new traffic. Here’s why Pinterest is ideal for backlinks:
- Evergreen Traffic: Pins don’t disappear in a feed but remain accessible, giving them a longer lifespan than typical social posts.
- Increased Engagement: With 80% of Pinterest users accessing the platform via mobile, the ease of pinning and saving content keeps engagement high.
What is Divdev?
Divdev is a tool specifically designed to streamline Pinterest backlink creation. It offers a range of features including automation, analytics, and SEO tools to help you create backlinks on Pinterest with ease.
How Divdev Helps Create Pinterest Backlinks
Divdev enhances your Pinterest strategy by enabling quick Pin creation, optimized scheduling, and keyword integration. Its main benefits include:
- Automated Pin Creation: Divdev speeds up the process by allowing users to create multiple Pins quickly.
- Scheduling and Analytics: The tool allows you to monitor and refine your backlink strategy based on real-time data.
Setting Up Your Pinterest Profile for SEO
Your Pinterest profile must be SEO friendly. Optimize your profile name and bio with keywords relevant to your niche, and ensure your website link is clearly visible.
Creating Engaging Pins for Backlinks
High-quality Pins with engaging visuals and descriptions are crucial. According to a study by Tailwind, Pins with descriptions between 100 and 200 characters see the best engagement rates.
Table: Best Practices for Engaging Pins
| Element | Best Practice |
| Image Size | 1000 x 1500 pixels |
| Description Length | 100-200 characters |
| Call-to-Action | Include in descriptions |
| Link Placement | Ensure link is relevant to the Pin content |
Using Keywords Strategically on Pinterest
Keywords play a major role on Pinterest, just as they do on Google. Use keyword research tools like Pinterest Trends to discover popular terms, and incorporate them into:
- Pin Descriptions: Relevant keywords make Pins easier to find.
- Board Titles: Boards organized around keywords help boost visibility.
Divdev Features for Effective Pinterest Backlinking
Divdev provides unique tools that make it easier to maintain a high-quality Pinterest backlink strategy:
- Automation: Schedule and post Pins automatically.
- SEO Insights: Analyze performance and optimize keywords based on what resonates with your audience.
Automating Pinterest Backlink Creation with Divdev
Automation is key to efficient backlink creation. Divdev’s scheduling feature allows you to schedule Pins weeks in advance, ensuring consistent activity without requiring daily updates.
Tracking Pinterest Analytics with Divdev
With Divdev’s analytics, you can track essential metrics such as:
- Click-Through Rates (CTR): Measures the effectiveness of your Pins in driving traffic.
- Engagement Rates: Tracks likes, saves, and shares to show how well content resonates.
Table: Key Pinterest Metrics to Track
| Metric | Purpose |
| Impressions | Shows how often your Pins are viewed |
| Click-Through Rate | Measures traffic driven to your website |
| Saves | Indicates engagement and content value |
Pinterest Backlinking Do’s and Don’ts
Pinterest can yield great results, but it’s important to follow best practices:
- Do: Use high-quality visuals that are vertical, as they perform better on Pinterest.
- Don’t: Spam the platform with overly promotional content. Instead, focus on adding value.
- Do: Add keywords naturally into Pin descriptions.
Benefits of Pinterest Backlinks for Your Website
Backlinking on Pinterest can yield impressive results:
- Higher Traffic: Pinterest can drive more traffic than Twitter or LinkedIn due to its visual appeal.
- Better SEO Rankings: Quality backlinks from Pinterest increase your authority in the eyes of search engines, making it more likely for your website to appear in top results.
- Long-Lasting Engagement: With Pinterest’s algorithm, Pins can continue to drive traffic for weeks, months, or even years.
Conclusion
Pinterest is a game-changer for backlink building when combined with Divdev’s automation and optimization tools. By implementing these strategies, you can take advantage of Pinterest’s user-friendly, SEO-boosting potential and grow your website’s authority, visibility, and traffic. Start today to transform your Pinterest profile into a powerful backlink source!
Frequently Asked Questions (FAQs)
Q1: How do Pinterest backlinks help my website?
Pinterest backlinks direct traffic to your website and enhance your SEO by adding quality external links.
Q2: Is Divdev suitable for beginners?
Absolutely! Divdev is designed to be user-friendly, making it accessible for both new and experienced marketers.
Q3: Can I track the performance of my Pinterest backlinks?
Yes, Divdev provides analytics that allow you to monitor each Pin’s engagement, CTR, and more.
Q4: How frequently should I Pin to optimize my backlinks?
Aim to Pin consistently, at least a few times per week, to maintain engagement and build more backlinks.
Q5: Are Pinterest backlinks considered high-quality by Google?
Yes, when they’re relevant and linked to valuable content, Pinterest backlinks are viewed as high-quality and can improve SEO rankings.